June 20, 2012

Erik Ravelo: Lana Sutra for Benetton

BENETTON.COM

Benetton commissioned Artist, Erik Ravelo to create an artistic installation to represent their Fall-Winter 2011 collection; The act of 'love' portrayed without the differences of race. 


We are  human, we are one species, one common thread, or in this case; the thread of Wool. A cosmic energy and force we cannot deny exists between us. Love and Sex transcend ethnicity. 


For a more in depth review, read the full Article at YATZER by Ricardo Hernandez

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton

© Erik Ravelo, Image Courtesy of United Colors of Benetton


From YATZER:
"I believe that Lana Sutra really talks about coexistence, about living together. It is about interaction among cultures and people of different races and faiths. It’s an ode; a homage to hybridization." - Erik Ravelo


"We have conceived a project which combines both Benetton's traditional and new values, such as the uniqueness and authenticity of our fashions, our love of art, the constantly evolving nature of our retail business and our interest in the web and in the new geography of our world. These are metaphorically held together by wool threads in bright colours: two key elements of Benetton’s DNA, which are blended together in these art pieces to become a true expression of our brand’s essence...." -Alessandro Benetton, Executive Deputy Chairman



Erik Ravelo is a Contributor to COLORS. Buy and Subscribe HERE

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